Flou: the leader in ‘design for sleep’ since 1978

Flou modern furniture was founded in 1978 with the market launch of Nathalie, the first modern padded textile bed with completely removable covers. The company now offers a range of ‘total living’ products geared to wellness, design excellence and Made in Italy quality.

In over forty years of design research and innovation, and collaboration with illustrious names, including the great Vico Magistretti, Flou has been able to create beds that were (and are) true icons of creativity, and by no coincidence, a must-have fixture in every museum or exhibition dedicated to industrial design. At the time of writing, Flou offers comprehensive collections of total living furnishings, not only for the bedroom but for every domestic ambience. 

Elegance, harmony, emotion but above all comfort: the products presented by Flou are the result of research that is reviewed annually in terms of aesthetics and function, wellness and quality, for rooms to be enjoyed in the spirit of beauty and a revitalised desire for harmony with the surroundings.

Flou’s history is marked by continuous and repeated successful achievements, confirmations and commendations, among which two “Compasso d’Oro” awards presented to the company by ADI – Associazione per il Disegno Industriale (The Italian Association for Industrial Design) – in 2004 and 2020 stand out.

In 2004, Flou was presented with the ADI Compasso d’Oro for its career with the following rationale: “A vocation spanning decades of in-depth research focusing on design and comfort, in a specialist area that considers the profound cultural differences between nations, is behind the international consolidation of Flou. The excellence of its production and its communication campaigns throughout its existence has made an important contribution to enhancing the reputation of Italian design and its products around the world.”

In 2020, the bed Natalie, designed by Vico Magistretti in 1978, was awarded the ADI Compasso d’Oro for the career of a Product with the following rationale: “Nathalie is synonymous with typological innovation in the textile bed sector; over time this bed has epitomised a perfect example of function and poetry.”

In 2021 Flou was presented with the “Premio Leonardo Qualità Italia 2019” award in the presence of the President of the Republic of Italy, Sergio Mattarella, with the following rationale:

“To Flou, as the international leader in the production of beds and design furniture for the living quarters.”

“The bed is a special place where the future is born, where couples connect, where families are created, where people think about their tomorrows. That is my opinion today as it was when I founded Flou all those years ago”.

Rosario Messina