Flou Italian Beds and Modern Furniture

Flou creates luxury Italian beds and modern furniture centered on comfort, wellness and the art of living. Founded in 1978, the company transformed the modern bedroom with the introduction of Nathalie, Vico Magistretti’s groundbreaking upholstered bed with completely removable covers.

What began as a new vision for sleep has developed into a comprehensive furniture collection for bedrooms, living rooms and outdoor spaces. Flou now produces upholstered beds, mattresses, bedding systems, sofas, transformable furniture, armchairs, occasional tables, storage pieces and accessories distinguished by refined design and Made in Italy quality.

Scott + Cooner helps homeowners, architects and interior designers select and customize Flou furniture for sophisticated residential and commercial projects.

A Leader in the Culture of Sleep Since 1978

Flou was founded by Rosario Messina with an ambitious idea: the bed should be understood as the center of a complete system devoted to rest and personal well-being.

During the late 1970s, changing lifestyles and a growing preference for informal interiors were transforming the way people lived at home. Flou responded by replacing the traditionally rigid presentation of the bedroom with something softer, more personal and easier to maintain.

The company brought coordinated beds, mattresses, pillows, linens and duvets together within one design concept. This integrated approach helped establish what Flou calls the “culture of sleep”—a philosophy that considers every component contributing to comfort and restorative rest.

The Iconic Nathalie Bed by Vico Magistretti

Designed by Vico Magistretti in 1978, the Nathalie bed introduced a new category of modern upholstered furniture. It was the first contemporary padded textile bed designed with completely removable covers.

Nathalie is immediately recognizable by the soft cushions of its headboard and the fabric bows that secure them. This distinctive detail gives the bed an informal, welcoming character while serving a practical function. The headboard cushions provide comfortable support, and their covers can store and protect sleeping pillows when they are not in use.

Both the headboard and base can be upholstered in fabric or leather. Depending on the selected configuration, Nathalie is available with different base systems, including fixed, storage and electrically adjustable options.

Its removable upholstery made it possible to refresh, maintain or completely change the appearance of the bed without replacing its structure. This combination of practicality, comfort and emotional warmth established a model that influenced generations of textile beds.

In 2020, Nathalie received the ADI Compasso d’Oro for the career of a product, recognizing its lasting contribution to Italian design. More than four decades after its introduction, the bed remains central to the Flou collection.

Luxury Upholstered Beds Made in Italy

Flou’s expertise extends across a wide collection of double, single and transformable beds. Designs range from softly padded textile models to architectural beds in leather, wood and other refined materials.

Each design presents a different interpretation of comfort. Some beds feature generous quilted headboards that create an enveloping setting, while others use slim profiles and restrained details for a more minimal interior. Upholstery choices allow the bed to coordinate with the room’s architecture, flooring, window treatments and surrounding furniture.

Selected models are available with several base configurations to address different functional requirements. Storage bases make efficient use of the space beneath the mattress, while adjustable systems can support personalized positions for reading, relaxing and sleeping.

This breadth of options allows a Flou bed to be selected according to the user’s aesthetic preferences, comfort needs and available space.

Complete Sleep Systems and the Leonardo System

A bed’s appearance is only one part of the sleeping experience. Flou applies its design research to the entire system, including bases, mattress supports, mattresses, toppers, pillows, duvets and bed linens.

The Flou Leonardo System was developed to provide a personalized approach to rest. Its components are selected and combined in response to individual preferences concerning support, comfort and sleeping habits.

A coordinated system helps the mattress and support structure work together rather than treating them as unrelated products. Appropriate pillows, toppers and bedding can further influence pressure distribution, temperature regulation and the overall feel of the bed.

Scott + Cooner can help clients understand the available components and develop a Flou sleep system suited to their priorities.

Mattresses, Pillows and Bedding

Flou mattresses are designed as integral components of the company’s beds and support systems. Different constructions and comfort characteristics allow clients to choose the response that feels most appropriate for their sleeping preferences.

Pillows, toppers and duvets complete the system. These elements influence support, softness and thermal comfort, helping create a bedroom environment oriented toward genuine rest rather than appearance alone.

Flou also offers coordinated linens and textile accessories that make the bed easier to personalize. Fabric, color and texture can be layered to create a serene neutral setting or a more expressive bedroom composition.

Storage Beds for Efficient Modern Interiors

Storage is an important consideration in many bedrooms, particularly in urban homes, guest rooms and multifunctional spaces. Selected Flou beds are available with storage bases that use the area beneath the mattress without requiring additional furniture.

This concealed capacity can accommodate bedding, seasonal textiles and other personal items while preserving a calm, uncluttered room. The storage function is integrated into the bed’s design so that its exterior remains visually refined.

For clients comparing fixed and storage configurations, room dimensions, mattress height, circulation and frequency of access should all be considered during the planning process.

Single and Transformable Beds

Flou applies its knowledge of sleeping comfort to single beds, guest-room solutions and transformable furniture. These products help interiors serve multiple functions without making rest an afterthought.

Transformable beds and sofa beds can provide additional sleeping accommodations in home offices, media rooms, guest spaces or compact apartments. Designs such as Duetto, Biss, Diletto and PiazzaDuomo offer different ways to combine seating, sleeping and space-efficient functionality.

Unlike an improvised guest solution, a carefully designed transformable bed can contribute to the room’s everyday appearance while remaining ready for overnight use. These pieces are especially useful in homes where every area must work intelligently.

Flou Sofas and Living Room Furniture

Flou’s experience with softness, upholstery and relaxation naturally extends from the bedroom into the living room. The company produces both linear and modular sofas designed to offer comfort with a polished contemporary appearance.

Modular seating can be configured according to the scale and architecture of the room. Individual sections, corner units, chaise longues and complementary elements allow the composition to support conversation, entertainment and everyday relaxation.

Armchairs, ottomans, benches and coffee tables complete the setting. Their materials and proportions relate easily to the bedroom collection, making it possible to carry a consistent design language throughout the home without making every room feel identical.

Bedroom Storage and Complementary Furniture

Flou offers nightstands, dressers, tallboys, desks, mirrors, benches and other furniture for completing the bedroom. These pieces allow storage and daily routines to be considered alongside the bed rather than addressed separately.

Nightstands create accessible surfaces and storage beside the bed. Dressers and tallboys organize clothing while contributing material and visual balance to the room. A bench or pouf can provide a place to sit, dress or temporarily hold bedding.

Coordinated pieces simplify the planning process, but the collection’s restrained design also allows Flou furniture to work with architecture and furnishings from other manufacturers.

NATEVO Furniture with Integrated Lighting

Flou’s NATEVO collection explores the integration of LED illumination directly into furniture and accessories. Instead of treating lighting as a separate addition, these designs use light as part of the object’s function and character.

Illuminated furniture can create atmosphere, support specific activities and reduce the need for additional fixtures in selected applications. The concept is particularly effective in bedrooms and living spaces where gentle, indirect illumination contributes to a relaxed environment.

NATEVO reflects Flou’s broader commitment to designing complete spaces in which furniture, comfort and light work together.

Flou Outdoor Furniture

The Flou Outdoor collection extends the company’s approach to comfort beyond the interior. It includes upholstered seating, occasional furniture, accessories and sun loungers developed for terraces, patios, pool areas and landscaped settings.

Materials, fabrics and finishes are selected for exterior performance while maintaining the tactile quality and visual refinement associated with Flou’s indoor furniture.

Outdoor sofas and lounge pieces can help a terrace function as an open-air living room, while complementary tables and accessories support dining, entertaining and relaxation. Using related forms and colors across indoor and outdoor areas can also create continuity through large windows and connecting spaces.

Italian Craftsmanship and Personalization

Flou furniture combines industrial research with skilled Italian production. Upholstery, tailoring, material selection and mechanical components are developed to support daily use as well as visual quality.

The collection offers numerous opportunities for personalization. Depending on the model, clients can choose among fabrics, leathers, colors, finishes, dimensions and functional base options. Removable upholstery on many designs makes care easier and allows the appearance of the furniture to evolve over time.

Because these choices affect both aesthetics and performance, professional specification is valuable. Upholstery should be considered in relation to maintenance, texture, surrounding materials and the intended use of the room.

Flou Furniture for Residential and Hospitality Projects

Flou’s focus on comfort and coordinated environments makes the collection appropriate for private residences, luxury apartments and hospitality projects.

In a primary bedroom, a Flou bed can become the foundation for a personalized sleep system. Single and transformable beds can improve the functionality of guest rooms and compact spaces. Sofas and occasional furniture can extend the same atmosphere of relaxation into living areas, suites and lounges.

For interior designers and architects, Flou provides a broad furniture vocabulary supported by customization options and professional resources. Beds, storage pieces, seating and accessories can be specified individually or developed as a coordinated interior.

Discover Flou at Scott + Cooner

Scott + Cooner offers Flou furniture for clients seeking modern Italian design, exceptional comfort and a thoughtful approach to rest. Our experienced team can assist with bed selection, mattress systems, upholstery, base configurations, storage options and complementary furniture.

Explore the iconic Nathalie bed, contemporary Flou beds, sleep systems, sofas and total-living collections with guidance from Scott + Cooner. Contact us for product information, available configurations, material samples, pricing and lead times.

Rosario Messina