The name Massproductions alludes to the beauty of efficient, sustainable, high quality industrial production of modern furniture. By working closely with the engineers and machine operators at their production facilities, Massproductions ensure the integrity of their vision down to every cut and bend.
Holistic understanding of the manufacturing process – from tools to materials and environmental concerns – not only makes the whole process more efficient, but adds clarity and purpose to the designs.
Building on the clean, functional elegance of modernism, Massproductions brings its core principles into the post-digital era. This translates to multifunctional, highly adaptable products – a smart, contemporary toolbox for architects and interior designers.
In 2009 two designers, sharing a neo-modernist vision of functional, elegant design, decided to break free of PR-driven product strategies to create a furniture company focusing on the interplay between object and context. In order to realize their vision, they assumed control of the entire production chain – manufacturing, sales and marketing. This pioneering approach has paid off handsomely, not only in design clarity, but also in distinguished awards, renowned clients and representation in the permanent collection of the Swedish National Museum of Arts.
To designer-in-chief Chris Martin form is a byproduct of function, materials and production processes. He has been called a minimalist but in fact he’s a radical pragmatist, drawing inspiration from the production line rather than from artistic imagination. In his own words, “We make real products for the real world, developed at our own pace.”
The designs tend to be the result of thorough research, exploring the properties of promising materials – steel wire, cold-cured foam, wood – and Chris Martin figuring out the best way to make them do his bidding.
Even when the design challenges are hard, the end result looks simple. When you make smart, usable pieces of furniture you don’t need flamboyant gestures. Beauty comes naturally.