Since the late seventies, Alias modern furniture has been transforming design objects into cultural heritage, both individual and collective. Alias has been tracing its path in the history of Italian design with some of the most influential names in the design world. Collaborations with established and stylistically mature designers, guided by a taste for formal experimentation and the desire to give life to ‘Something Else’, draw the multifaceted world of Alias products. A common spirit animates the designers’ voices and inspirations, catalyzed by Alias’ know-how. A fertile and generative soil, from which our avant-garde spirit takes shape, playing with the lightness of volumes and materials. We trace the direction following every stage, from design to production and distribution.

Culture-first

Timeless designs enter people’s homes, offices, and outdoor environments and take up space as part of individual and collective cultural memories.

We know-how

Since 1979, Alias has been researching, producing, driving and experimenting. Recognized technical expertise and continuous research are reflected in our still-growing network of hundreds of physical points of sale (Milan, Paris, London, Tokyo, New York, Toronto, Sydney, Seoul, Doha).

Equilibrium

We keep probing the balance between functionality and aesthetics,  crafstmanship and technology, history and innovation, essentiality and imagination.

Lightness of being

The lightness of form, materials, lines, and design. Alias products enter residential, contract and outdoor spaces with the lightness of an essential, ‘weightless’ object, which fits into a furnished or to-be-furnished context without making a sound while striking the eye for its beauty and uniqueness.

Something Else

Alias products are ‘Something Else’, unique, consistently coherent with a vision that is not for everyone, shared among design enthusiasts looking for something extra, something different.

Photo by Nymros Levy