For anyone seeking innovative, sustainable, and practical design solutions, Vitra modern furniture offers an amalgamation of expertise, creativity, and a commitment to improving the quality of our environments. At Vitra, we believe that our environments profoundly shape our thoughts and feelings, whether we are at home, at work, or on the go. Every day, we strive to improve our surroundings through the power of design. As a third-generation family business, we maintain a mission that encompasses environmental, cultural, and commercial goals.
Our commitment to environmental sustainability is reflected in every aspect of our work—from product development and manufacturing to the sourcing of raw materials and supply chain organization. At Vitra, we view every new insight as an opportunity for further innovation and development.
Vitra collaborates with independent “authors,” which includes renowned designers, architects, and graphic artists. These independent creators leave a personal imprint on every product. Unlike traditional client-contractor relationships, our approach is a partnership where both the designer and Vitra embark on a shared journey to find the optimal solution. This process includes providing a stimulating environment, technical support, and constructive feedback. Sometimes, products need to be rethought and developed over extended periods to find their true identity. This nuanced approach underscores our belief that design management is an art, requiring careful channeling of creativity.
The work of Charles and Ray Eames exemplifies the integration of innovative materials and technologies, creating timeless designs that set the course for future developments. These pioneering works establish new equilibriums and remain relevant until the next epochal innovation occurs, redefining design paradigms
Vitra’s design ethos encompasses a wide spectrum, from edition pieces close to art objects to mass-produced, utilitarian items. Although extreme, sensational designs often receive more attention and find their way into museums, Vitra emphasizes practical solutions that serve their intended functions excellently. We believe that practical designs, which solve problems efficiently and become standards over time, can be equally striking and significant. This was exemplified when Vitra introduced its Edition pieces in 1987, quickly gaining attention for their innovative designs developed within months, compared to more complex projects like office chairs, which took years.
The Vitra Campus and the Vitra Design Museum play pivotal roles in inspiring both visitors and employees. Through their exhibitions, design archives, and comprehensive furniture collection, they enhance the understanding of design and architecture’s impact on the future. Our commitment to environmental sustainability is reflected in every aspect of our work—from product development and manufacturing to the sourcing of raw materials and supply chain organization. At Vitra, we view every new insight as an opportunity for further innovation and development.
Vitra continues to lead in pioneering new standards by creating designs that set new benchmarks in typology. This approach demands extensive research and development, often more so than for striking, dramatically new pieces. Our primary focus remains on practicality, although we celebrate moments when practical solutions are also remarkably striking.